Don’t ever say marketing doesn’t work, because an Instagram ad for this show got me. It was an animation, where body bags with labels like “Comedian” and “Politician” on them were falling to the ground, and I thought, “Ooh! Topical!” My algorithm’s really working.
The first two episodes of Dietland premiered on AMC this week, and I’m skeptical. The show works best when it’s leaning into satire, like the line that an unironic weight management leader says to Plum, the main character, that she should “break all those bad habits. Like eating.” It was a line so expertly hit that barely read as a punchline. But Dietland seems to want to take a more plot-heavy approach with the inclusion of a vigilante organization called Jennifer, on top of an ex-weight-specialist-turned-therapist, on top some workplace police investigation. See? Heavy.
All of these things are also happening all at once, so most of the episode consist of Plum walking around a city, being bewildered by strangers, and asking questions of them. Mostly, the episodes feel like pilot-itis. A lot of seeds are being sewn, so the show may require a little more patience than I’m willing to give.
I’m mainly unsure of the treatment of Plum’s weight. A show with a title like Dietland means we’re in for a lot of fat-stigma-confronting, but those stories are often very tired. Because fat people, specifically fat women, are marginalized, storytellers tend to feel the need to overcompensate with a lot of fabulousness and loud displays of confidence. A woman shows up late to the Waist Watchers (cute) meeting that Plum is attending, and when she’s chastised for not hating her body enough, launches into a rant about how much she loves her body. Her speech peaks with a strong grab of her crotch (I’ve never seen a woman do that.) and a proclamation that she gets all the dick she needs.
No, our protagonist isn’t like that, but there’s a yet floating around that sentence. It’s the kind of fat character treatment that, however well meaning, always translates as a little preachy and a lot pandering. Is it empowerment, or is it disingenuous to feel the need to have a character like that in the first place, when it is not likely any woman’s reality?
I was reminded of a pin I saw recently by the illustrator Adam J. Kurtz. It was a pink triangle with the words “GAY AND BORING.” He explains:
The pink triangle has been a symbol of gay pride and activism for decades, and thanks to those who came before us, LGBTQ folks now have more rights than ever before. The work isn’t over, but we’re getting closer and closer.
One of those rights is the right to be BORING AS HELL. Sure, we’re fantastic, sassy, fabulous, and all those exciting words. But we’re also just plain old people who wanna stay home and watch TV while scrolling Instagram explore page on the couch next to our partner… and that’s our right too.
Do women have to be fat and fabulous? Can’t they just be fat and boring?