That McCarthy plays Israel with the fearful distrust of an abused dog creates a distinct relationship between viewer and subject: she’s a protagonist that begs to be sympathized with but doesn’t command it.
It’s tempting to believe that the post-Weinstein revelations would yield semi-immediate results, given the fervor with which the court of public opinion rendered their verdict against those men. But then a film like “The Wife” comes along.
That MGM thought a lighthearted wink of a cross-marketing campaign would work for a TV show that includes repeated government-sanctioned rape proves that the Handmaid’s Tale brand is unaware of its own narrative, culturally or otherwise.
Don’t ever say marketing doesn’t work, because an Instagram ad for this show got me.…